Good business development allows businesses to profit by doing something that is tangential to their core mission. Sometimes the profit is so good, it becomes part of their core mission. Other times it supports the brand and sometimes it just makes money. And often it's a little guy who can be flexible enough to make things happen. Examples: Starbucks licenses its name to a maker of ice cream and generates millions in royalties. Best Buy offers extended warranties on the appliances you buy. They don't provide the warranty, of course, a business development person did a deal with an insurance/service company to do it and they share the profit. The fact that makes business development fascinating is that the best deals have never been done before. There's no template, no cookie cutter-grind-it-out approach to making it work. This is why most organizations are so astonishingly bad at it. They don't have the confidence to make decisions or believe they have the ability to make mistakes. ŌSHAN group partners have developed business from the ground up and have large experience in business development, they will look your business from a different perspective and offer you useful insights to your products internationally and some new ideas may be used domestically as well.